Sep 05 2007
Sony released a mid range DSLR as promised before PMA 2007. The A700 includes advanced imaging technologies and ultra-responsive operation, as well as a lightweight, dust- and moisture-resistant, magnesium alloy construction common to enthusiast-class DSLR cameras.
Sony Alpha DSLR-A700
Mar 06 2007
Sony announced that there will be a new camera model targeting high-end amateur users and positioned higher than the current DSLR-A100 digital SLR camera during PMA 2007.
Jun 05 2006
Sony released their first DLSR named Sony Alpha DSLR-A100. The A100 is equipped with a 10 Megapixel sensor which is the highest pixel count for entry level DLSR now. Follow up is the press release and technical specification:
Sony Alpha DSLR-A100
Apr 19 2006
Press Release:
SONY MARKS ENTRY INTO DIGITAL SINGLE LENS REFLEX CAMERA MARKET WITH NEW SYMBOLIC SUB-BRAND
SAN DIEGO, April 19, 2006 — Sony has established a new brand name for its digital single lens reflex (D- SLR) cameras that will be launched worldwide this summer.
Meaning “beginning” and “essential,” the symbol a (pronounced alpha) embodies the spirit of Sony’s approach to the D- SLR market. Under this sub-brand, Sony will produce a complete camera system of accessories and lenses to enhance the enjoyment of photography.
The Sony ?™ mount system of cameras, lenses and accessories will integrate advanced electromechanical technologies that are key to D- SLR performance, the versatility of the well-established Maxxum® lens mount system, and Sony’s renown in imaging devices and technologies. These include CCD and CMOS imaging sensors, as well as other image processing technologies, in addition to overall product miniaturization. People who have already made investments in many of Konica-Minolta’s lenses and accessories will be able to take full advantage of Sony’s new D- SLR cameras.
“We are expanding our product portfolio to build upon our leadership position in the digital imaging business,” said James Neal, director of marketing for digital imaging products at Sony Electronics. “ Our approach to D- SLR camera design and engineering will allow us to offer a new high-performance system for today’s digital camera users, as well as welcome the millions of Konica-Minolta owners who have Maxxum interchangeable lenses that are currently in the market.”
Sony is already handling support and repair service for existing Konica-Minolta digital and film cameras, as well as related lenses and accessories in the U.S. A dedicated call center and strong levels of web support have been established for these customers.
There is more information available about the new sub-brand at www.sony.com/dslr. Sony camera and related product support for Konica Minolta customers is also being offered at www. support.sony.com/EN/KM/service.html